User Experience Design should be a key role in your enterprise. Software development, either for a website, a mobile app or an online banking system, is not limited to coding or database development; we need to take into consideration the ease of use of the interface: how friendly it is for the person using the system.

Before writing a single line of code, teams should have a greater understanding of what their users need to accomplish and what are their expectations on how to get there. With greater insights into our user’s needs, we can then proceed to design better interfaces, that help people get from point A to point B, allowing them to complete tasks faster and easier. This is the foundation of user experience design: providing people a great experience of our digital products.

What is User Experience?

User Experience Design is the iterative process of creating those experiences based on the user´s needs, expectations and desires.