Easy to use,
intuitive interfaces

Category: Research


Humanizing Customer Segments

Focus your design & development team on your customer segments needs and motivation, with these visual representations.

March 7, 2018

Designer engaged in conversation with a test subject in a user test


User Testing as a Valuable Marketing Tool

Hands-on informal usability tests can be a fast, easy to do tool to help us understand our customer segments, and gather qualitative insights.

February 7, 2018